Ordering local food through social networks

Ordering local food through social networks
From producer to consumer, without middlemen The REKO retail and distribution model offers customers a way of ordering products directly from the producer, without the need for middlemen. The REKO networks operate via Facebook as closed groups in which orders and deliveries are agreed on. The groups are run by volunteers,... Continua »
luglio 17, 2016

Marketing: Branding ‘Italian style’

Marketing: Branding ‘Italian style’
The idea is to give products a name and surname, to go, that is, from a substantially unbranded market, though recognising that some very big-name food-industry labels already have a stake there, to a market that’s more and more brand-oriented with greater consumer protection and stand-out profile even in the... Continua »
dicembre 30, 2014